Know Your Numbers: The Secret to Success in the Flower Business- Oscar Fernandez In the floral industry, passion is often what brings people into the business. We love flowers, creativity, and helping customers celebrate life's most important moments. But while...

AI. By now, you've heard of it, or you're using it daily. Every industry is seeing changes and how far AI is altering the way their businesses work. New businesses form daily, while others struggle more and more as it does. The floral industry is no different. From...

Birthdays, Job Offers, Tuesdays: Everyday Moments That Get Better When You Just Add Flowers Some days come with built‑in confetti.  Birthdays. Job offers. Anniversaries.  You barely have to think about it—of course there will be flowers. But what about all the other...

Why I Give Flowers for No Reason There’s something about giving someone flowers that just feels good. Not just for the big moments, but for the everyday ones or because it’s a gloomy Tuesday. Flowers make us smile, and I love sharing that with friends and family any...

Flowers are the Best ROI in Your Wellness Budget In 2026, we view flowers like premium ad-free streaming or a $12 cold-pressed juice—a "nice-to-have" luxury. We wait for a birthday, an anniversary, or an "I’m sorry" moment. But waiting for Valentine’s Day to buy...