That Flower Feeling Foundation!
Join the entire floral industry in supporting consumer-direct marketing through the That Flower Feeling Foundation!
Join the Movement: Empower Floral Consumption!
The success of the That Flower Feeling consumer marketing campaign relies entirely on the generous support of the floral industry. When you contribute to That Flower Feeling, you’re directly investing in a unified voice that champions flowers, drives increased consumer awareness, and ultimately boosts demand across every segment of our industry. Your contribution fuels the critical marketing efforts that keep flowers top of mind for consumers, translating into tangible growth for your business and the entire floral community. We invite you to become a vital part of this essential foundation. To learn more about the profound impact of your support and how we’re working to elevate our industry, please email us at info@thatflowerfeeling.org to set up a quick overview meeting. Let’s grow the floral future together!
Suggested funding levels are based on company revenue. Please consider funding at the appropriate level:
Less than $500,000
$500,000 to $1M
$1M TO $3M
$3M TO $5M
$5M TO $10M
$10M TO $20M
$20M TO $35M
$35M to $50M
$50M to $75M
$75M to $100M
$100M to $150M
Over $150M
Frequently Asked Questions
Is this donation tax deductible?
That Flower Feeling is a 501(c)6 and your donation is not directly tax-deductible, but can be itemized as a marketing expense.
How will That Flower Feeling use the funds it collects from the industry?
All funding will be deployed directly towards continuing consumer-direct marketing efforts for That Flower Feeling brand, ‘Flowers, Self care made easy’ campaign, and the development of new campaigns. You can expect an ongoing, broadly scaled marketing effort through digital platforms, digital audio, podcasts, influencers, out-of-home advertising, point-of-sale materials, and more. Campaign assets will continue to be shared with industry stakeholders.
How will I know the marketing efforts are successful?
That Flower Feeling will continue to gather and release marketing analytics, including impressions/engagements as well as durect consumer surveys/research to gauge campaign effectiveness and inform ongoing marketing decisions based on platform performance.
Will That Flower Feeling provide financial reports for the foundation?
Yes, the Foundation will provide donors with on-demand financial statements so all donors will understand how their contributions are being used to promote the use and enjoyment of fresh flowers.
My company is based outside the United States. Can I still contribute to the foundation?
The U.S. floriculture industry has deep ties to numerous countries who are integral to the floral supply chain. Any and all companies with an interest in growing the U.S. market are encouraged to contribute to the campaign, regardless of your location, and you will experience the same benefits as a U.S.-based donor.
Why is the foundation requesting a 3-year commitment
With a 3 year period of established funding levels, That Flower Feeling Foundation can provide consistent, repetitive positioning across numerous digital media channels, as well as bring new creative campaigns, out-of-home concepts, and high quality marketing assets to the industry and its consumers.
Who has contributed to That Flower Feeling Foundation?
There is a broad network of partners who are committed to supporting the floral industry by sponsoring That Flower Feeling. See the full list of sponsors by visiting the contributors page.