Latest Past Events

Post-Floriexpo Flower Takeover

TBD FL

Right after Floriexpo wraps, we’re popping up with a special That Flower Feeling activation, made possible by our friends at The Valley Springs.
📅 When: May 30, 2026
🕙 Time: 10:00 AM–1:00 PM EST
📍 Where: Location to be announced

Think of it as three hours of pure flower joy—a chance to see our Just Add Flowers mantra in action and to spotlight how blooms can turn everyday self-care into something easier, brighter, and a lot more uplifting.
We’ll be sharing more details soon, but for now, block off the morning and plan to be surrounded by That Flower Feeling.

Want to get involved behind the scenes? We’re looking for volunteers to help bring this activation to life. If you’re interested, please complete this quick form so we can follow up with roles and next steps: https://lnkd.in/gjM8Ak-6

Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump

Zoom

Summer doesn’t have to be your slow season. Join That Flower Feeling for our 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” and leave with a clear, data-backed plan to keep flowers top-of-mind all season long. In this 60-minute live session, you’ll: • Get […]

Free

From Impulse to Habit: Driving Daily Floral Consumption with “Just Add Flowers”

Zoom

How do we transform the occasional flower purchase into a regular, everyday habit for consumers? The key is a unified, powerful message. Join us for a special industry webinar focused on providing you with the tools and strategies to integrate the "Just Add Flowers" campaign directly into your business to drive daily floral consumption. Event: […]