Genoveva Pombo serves as the Director of Communications and Marketing at Asocolflores, leading national and global strategies for the promotion of the Colombian flower industry through the “Flowers of Colombia” brand. With over 17 years of experience in marketing, international promotion, and strategic communications, Genoveva holds a bachelor’s degree in business and marketing management from ESIC Business & Marketing School in Madrid and completed additional studies in Denmark at Niels Brock Copenhagen Business College.