Cristina López is an Industrial Designer and the current Marketing Manager at Ball SB, where she leads strategic initiatives to promote innovative cut flower varieties and strengthen the brand’s global presence. With more than 15 years of experience, she is also the founder and Creative Director of La Florería de Genoveva, a studio recognized for its design-driven approach to floral installations and events.

Cristina has collaborated with Ball SB since 2019, designing and executing floral installations and exhibition stands for major international shows. She previously served as General Manager of Paradise Organic Flowers and co-founded Cosechamos Esperanza, a wholesale floral initiative that supported Colombian growers during the COVID-19 pandemic. Known for her strategic vision and creative leadership, Cristina is passionate about innovation, storytelling, and building strong connections across the floral industry.

“I’m honored to join the That Flower Feeling Board and support a movement dedicated to inspiring consumers in the U.S. to bring more flowers into their everyday lives. I look forward to contributing strategic insight to help drive industry growth and deepen the emotional connection people have with flowers.”