The flowers you bring into your home may look effortless—fresh, colorful, and full of life. But what many people don’t realize is that each bloom represents years of innovation, care, and collaboration long before it ever reaches a vase, a wedding bouquet, or a special moment.

In fact, creating a new flower variety can take six years or more.

It Starts With an Idea

Every flower begins with a vision. Breeders—often based in places like the Netherlands—spend years researching and developing new varieties. They work to improve color, shape, fragrance, vase life, and sustainability. It’s part science, part creativity, and a lot of patience.

Thousands of flowers are tested, but only a few ever make it to the next step.

From Research to Real Growing Conditions

Once a promising variety is developed, it doesn’t go straight to market. It must prove it can thrive in real growing environments. That’s why flower genetics are sent to countries such as Colombia, Ecuador, Kenya and special places within the US, where unique climates, altitude, and sunlight allow flowers to grow at their best.

There, growers plant trial crops, carefully evaluating how each flower performs:
Does it grow consistently?
Does it hold up during transport?
Does it last longer once it reaches a home?

Only after years of testing do growers decide which flowers deserve a place in their fields.

A Global Journey Before Reaching You

After harvesting, flowers begin a carefully coordinated journey. They are transported across borders, handled by exporters, wholesalers, and retailers—each step designed to protect freshness and quality.

By the time a flower reaches a grocery store, florist, or online shop in the United States, it has already passed through the hands of dozens of people who care deeply about how it looks, feels, and lasts.

More Than a Flower

Understanding this journey changes how we see flowers. They are not just decorative items—they are the result of years of innovation, collaboration, and human connection across the global floral industry.

When you bring flowers into your home, you’re not just adding beauty to your space. You’re supporting farmers, scientists, designers, and retailers who all believe in the power of flowers to make everyday life more meaningful.

Feel More. Share More. Bring Flowers Home.

Flowers have traveled a long way to be with you. So enjoy them—on ordinary days, in celebrations, and in the moments that matter most.

Because every flower has a story.
And now, you’re part of it.