How do we transform the occasional flower purchase into a regular, everyday habit for consumers? The key is a unified, powerful message. Join us for a special industry webinar focused on providing you with the tools and strategies to integrate the “Just Add Flowers” campaign directly into your business to drive daily floral consumption.
Event: From Impulse to Habit: Driving Daily Floral Consumption with “Just Add Flowers” Date: Tuesday, November 11th Time: 12:30 PM Eastern
This webinar is a must-attend for anyone in the floral industry looking for actionable strategies to increase everyday sales—from growers and wholesalers to mass-market retailers and florists.
In This Webinar, You Will Learn How To:
• Use the Data to Drive Sales: See how the Texas Test Market doubled the year-over-year sales lift and learn how to apply these key insights to your own business strategy.
• Get the 2026 Playbook: Receive a step-by-step implementation plan for how to seamlessly integrate the new ‘Just Add Flowers’ campaign assets into your marketing efforts.
• Master the Message: Hear from the campaign’s lead strategist on how to communicate the “Just Add Flowers” message to your customers, turning impulse buys into routine purchases.
Featured Speakers:
• Vanessa Leite, Executive Director, That Flower Feeling
• Madison Greene, Marketing & Comms Director, That Flower Feeling
• Christopher, Lead Strategist on the ‘Just Add Flowers’ campaign from Logical
• Plus, hear a special testimonial from a long-term contributor in our “Why I Invest” segment on the tangible benefits of participation.
More guest speakers to be announced.
Stop just selling flowers and start building habits. This is your opportunity to get the tools you need to grow your daily floral sales.
