Join us for a town hall where we will unveil the powerful results of our Texas test market, providing definitive proof of the That Flower Feeling campaign’s efficacy. This is your chance to see the raw data and key insights that show exactly how our efforts are driving increased sales and consumer engagement.

As you may know, That Flower Feeling is a national marketing initiative created to encourage “more Americans enjoying more flowers more often.” Over the last three years, our campaign successfully focused on flowers as an everyday self-care item, moving away from the idea that they’re only for special occasions. With the successful Texas test market data in hand, we are now expanding our focus to promote flowers as essential for mindfulness, gift-giving, self-care and home decor.

During the webinar, our panelists will provide a comprehensive breakdown of the results, including specific metrics and real-world examples from the test market. They will share a clear blueprint for how our efforts are generating measurable growth, setting the stage for our national expansion.

Our panel of industry leaders will lead the discussion, including:

• Chris Drummond, Chairman of the Board, and owner of Penny’s by Plaza Florist
• Joe Don Zetzsche, Vice Chairman of the Board, and owner of Rocking Bar Z Consulting
• Vanessa Leite, Executive Director, That Flower Feeling

We hope to see you there!