AnnaRose Baca is the CEO of Kendal Floral Supply / Florexpo, one of the leading growers, suppliers, and distributors of fresh-cut flowers in the United States. In her role, Anna leads her team in developing new products, entering key markets, and redefining corporate and social responsibility within the organization and the marketplace. Her leadership focuses on meeting demanding targets, building strategic partnerships, creating a sustainable business environment, and strengthening community relations.

Anna began her career at Kendal Floral / Florexpo in the sales department and has since held roles as Sales Manager and General Manager before becoming CEO. Over her 20+ years with the company, she has led the organization through significant sales growth, establishing the structure and team needed to manage rapid expansion. As CEO, Anna remains focused on increasing sales, enhancing team communication and leadership, and driving continuous improvement at the facility level. She is also deeply committed to raising the bar for corporate and social responsibility.