Since 2019, Carmen Marquez has been leading marketing at Ball SB, a pioneering company in breeding innovative flower varieties inspired by wild garden blooms. Her background in the fast-paced consumer goods sector has brought fresh, strategic insights into the floral industry. At Ball SB, Carmen has played a pivotal role in bridging the gap between growers, importers, retailers, and floral designers. By showcasing new flower varieties still in the innovation pipeline, she has accelerated market introductions, helping bring vibrant, unique blooms to a wider audience.  “I am deeply honored to join the Marketing Committee of That Flower Feeling,” Carmen comments. “My experience with a multinational company has shown me the critical importance of campaigns that educate consumers and inspire them with a compelling ‘why’—whether that’s by engaging new users or driving more usage. I’m excited to bring my background in Market Development campaigns, along with expertise in implementing the right measurement tools to evaluate the effectiveness of media efforts, to help achieve the committee’s objectives and elevate the flower industry.” Her expertise in branding and product positioning will support TFF’s mission to elevate the role of flowers in self-care and wellness.